{"id":949,"date":"2026-10-05T05:48:51","date_gmt":"2026-10-05T05:48:51","guid":{"rendered":"https:\/\/iwand.style\/blog\/?p=949"},"modified":"2026-10-27T14:58:44","modified_gmt":"2026-10-27T14:58:44","slug":"curated-collections-style-edits","status":"publish","type":"post","link":"https:\/\/iwand.style\/blog\/curated-collections-style-edits\/","title":{"rendered":"How to Create Curated Collections on Shopify (and Keep Shoppers Browsing)"},"content":{"rendered":"\n<div class=\"wp-block-group iw-guide is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<figure class=\"wp-block-image size-full iw-banner-m\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1856\" height=\"2304\" src=\"https:\/\/iwand.style\/wp-content\/uploads\/2026\/10\/curated-collections-style-edits-banner-mobile.webp\" alt=\"A Shopify collection page titled The Linen Edit with a highlighted stylist\u2019s note, showing how a curated style edit gives shoppers a place to start\" class=\"wp-image-967\" srcset=\"https:\/\/iwand.style\/wp-content\/uploads\/2026\/10\/curated-collections-style-edits-banner-mobile.webp 1856w, https:\/\/iwand.style\/wp-content\/uploads\/2026\/10\/curated-collections-style-edits-banner-mobile-242x300.webp 242w, https:\/\/iwand.style\/wp-content\/uploads\/2026\/10\/curated-collections-style-edits-banner-mobile-825x1024.webp 825w, https:\/\/iwand.style\/wp-content\/uploads\/2026\/10\/curated-collections-style-edits-banner-mobile-768x953.webp 768w, https:\/\/iwand.style\/wp-content\/uploads\/2026\/10\/curated-collections-style-edits-banner-mobile-1237x1536.webp 1237w, https:\/\/iwand.style\/wp-content\/uploads\/2026\/10\/curated-collections-style-edits-banner-mobile-1650x2048.webp 1650w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/><figcaption class=\"wp-element-caption\">A style edit groups a few picked pieces around one idea, with a stylist&#8217;s note.<\/figcaption><\/figure>\n\n\n\n<div class=\"iw-label\"><span class=\"iw-chip\">Styling Score factor ENG-04 \u00b7 Engagement<\/span><span>By Toktam<\/span><span>Updated Oct 16, 2026<\/span><span>Tools checked Oct 16, 2026<\/span><\/div>\n\n\n\n<div class=\"wp-block-group iw-glance is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph iw-k\">At a glance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A style edit is a small curated Shopify collection with a stylist&#8217;s point of view, such as The Wedding Guest Edit. Pick six edits, have Sidekick propose the pieces, approve them in a table, then add each edit to your menu and homepage. Shoppers then browse by outfit idea, which grows Engagement.<\/p>\n\n\n\n<div class=\"wp-block-group iw-pills is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Time:<\/strong> about 2 hours<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cost:<\/strong> free<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Developer:<\/strong> not needed<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A shopper scrolls a collection of 200 dresses and cannot tell where to start. Without someone&#8217;s picks to follow, she usually leaves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A style edit is a small curated collection of 8 to 15 pieces that a stylist picked around one idea, with a short note on why they belong together. Style edits grow Engagement, the stage that counts product views, pages per session and time on site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide is about hand-picked edits. To style full outfits, read the <a href=\"https:\/\/iwand.style\/blog\/shoppable-lookbook-shopify\/\">shoppable lookbook guide<\/a>. To sort your whole catalogue by occasion with rules, read the <a href=\"https:\/\/iwand.style\/blog\/shop-by-occasion-shopify\/\">shop by occasion guide<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group iw-pillar is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Part of <a href=\"https:\/\/iwand.style\/blog\/shopify-fashion-store-growth-styling\/\">Grow Your Shopify Fashion Store with Styling: Salesperson to Stylist<\/a>, our guide to turning a Shopify fashion store from a salesperson into a stylist.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>In this guide<\/h2><nav><ul><li class=\"\"><a href=\"#why-style-edits-grow-engagement\">Why do style edits grow Engagement?<\/a><\/li><li class=\"\"><a href=\"#what-a-good-style-edit-looks-like\">What does a good style edit look like?<\/a><\/li><li class=\"\"><a href=\"#check-your-store-in-two-minutes\">How do I check my store in two minutes?<\/a><\/li><li class=\"\"><a href=\"#create-style-edits-with-an-ai-agent\">How do I create style edits faster with an AI agent?<\/a><\/li><li class=\"\"><a href=\"#create-style-edits-by-hand\">How do I create style edits by hand, if I prefer?<\/a><\/li><li class=\"\"><a href=\"#keep-your-style-edits-up-to-date\">How do I keep my style edits up to date?<\/a><\/li><li class=\"\"><a href=\"#which-apps-can-help\">Which apps can help you create style edits?<\/a><\/li><li class=\"\"><a href=\"#personal-layer\">A style edit is the same for every shopper.<\/a><\/li><li class=\"\"><a href=\"#how-long-it-takes-and-what-it-costs\">How long does it take and what does it cost?<\/a><\/li><li class=\"\"><a href=\"#how-to-know-its-fixed\">How do I know my style edits are fixed?<\/a><\/li><li class=\"\"><a href=\"#where-does-this-fit-in-engagement\">Where does this fit in Engagement?<\/a><\/li><li class=\"\"><a href=\"#style-edits-faq\">What else do founders ask about style edits?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-group iw-vs is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group iw-vs-a is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph iw-lab\">A salesperson<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">shows the whole catalogue in one long grid and leaves shoppers to sort it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group iw-vs-b is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph iw-lab\">A stylist<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">picks a small edit around one idea and says why the pieces belong together.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"why-style-edits-grow-engagement\" class=\"wp-block-heading\">Why do style edits grow Engagement?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph iw-lead\">Style edits grow Engagement because a short, picked list gives shoppers a place to start, so they open several products instead of leaving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A style edit answers \u201cwhere do I start?\u201d before the shopper asks. She opens several pieces from one edit instead of scanning the whole grid.<\/p>\n\n\n\n<div class=\"wp-block-group iw-stat is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph iw-n\">100%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of Baymard&#8217;s test participants on apparel and accessories sites started by browsing the main navigation, and only 10% used search at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph iw-from\">Source: <a href=\"https:\/\/baymard.com\/research-articles\/apparel-search\" target=\"_blank\" rel=\"noopener\">Baymard Institute, 2024<\/a>, Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group iw-stat is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph iw-n\">74%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of consumers walked away from a purchase in late 2023 because they felt overwhelmed, in a survey of 19,000 consumers in 12 countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph iw-from\">Source: <a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/accenture-com\/document-2\/Accenture-The-Empowered-Consumer.pdf\" target=\"_blank\" rel=\"noopener\">Accenture, 2024<\/a>, The Empowered Consumer<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Accenture survey covers retail, travel and consumer goods, not fashion alone. Baymard&#8217;s finding is the fashion-specific one: shoppers browse paths, so the paths you curate matter.<\/p>\n\n\n\n<h2 id=\"what-a-good-style-edit-looks-like\" class=\"wp-block-heading\">What does a good style edit look like?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph iw-lead\">A good style edit has a clear name, 8 to 15 pieces, a stylist&#8217;s note, a place in your menu and homepage, and only pieces in stock.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A name that states an idea:<\/strong> The Wedding Guest Edit, not Dresses.<\/li>\n\n\n<li><strong>8 to 15 pieces:<\/strong> mixed across at least two of your categories.<\/li>\n\n\n<li><strong>A stylist&#8217;s note:<\/strong> two sentences on why the pieces belong together.<\/li>\n\n\n<li><strong>Easy to find:<\/strong> a link in the menu and a section on the homepage.<\/li>\n\n\n<li><strong>Current:<\/strong> every piece is active and in stock.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How is a style edit different from other collections?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A shop by occasion collection fills itself from tags, and a shoppable look is one outfit of three to five pieces. A style edit sits between them: a hand-picked set built around one idea.<\/p>\n\n\n\n<h2 id=\"check-your-store-in-two-minutes\" class=\"wp-block-heading\">How do I check my store in two minutes?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph iw-lead\">You can check your style edits in two minutes by opening your store on a phone and looking for one collection named for an idea.<\/p>\n\n\n\n<ol class=\"wp-block-list iw-steps\">\n<li><strong>Look for edits in the menu and on the homepage<\/strong>A name such as The Linen Edit counts. A name such as Dresses does not.<\/li>\n\n\n<li><strong>Open one edit<\/strong>Count the pieces and read the top of the page. You want 8 to 15 pieces and a short stylist&#8217;s note.<\/li>\n\n\n<li><strong>Tap five pieces<\/strong>Each one should open its product page and be in stock.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group iw-score is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group iw-tx is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Check this on your store with the free Styling Score<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bots walk your store like a shopper. You get a score out of 100, a tier and a report.<\/p>\n\n\n\n<div class=\"iw-tiers\"><div>Salesperson 0\u201339<\/div><div>Shopping Assistant 40\u201369<\/div><div>Stylist 70\u2013100<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/iwand.style\/score\">Run the free Styling Score<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"create-style-edits-with-an-ai-agent\" class=\"wp-block-heading\">How do I create style edits faster with an AI agent?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph iw-lead\">An AI agent reads your catalogue, proposes six edits with pieces and a stylist&#8217;s note, and creates them only after you approve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing which pieces belong together is the slow part. The agent follows five steps, so nothing is created until you say so.<\/p>\n\n\n\n<div class=\"wp-block-group iw-call iw-warn is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Back up first, and use a duplicate theme<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before an agent creates collections, export a CSV backup (<code>Products \u203a Export<\/code>). Before you change the menu or homepage layout, duplicate your theme (<code>Online Store \u203a Themes<\/code>) and edit the copy.<\/p>\n<\/div>\n\n\n\n<ol class=\"wp-block-list iw-pattern\">\n<li><strong>Read<\/strong>The 60 newest products across your categories<\/li>\n\n\n<li><strong>Propose<\/strong>A table of six edits, nothing created<\/li>\n\n\n<li><strong>Approve<\/strong>You edit the table and say apply<\/li>\n\n\n<li><strong>Write<\/strong>One collection per approved edit<\/li>\n\n\n<li><strong>Verify<\/strong>Open each edit on a phone<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Use Sidekick in your Shopify admin, or connect your store to Claude and approve access first, then start with \u201cUse my Shopify store.\u201d A connected tool changes items one at a time, so a large batch can stop partway. Six edits is small enough. Menus and the homepage stay by hand.<\/p>\n\n\n\n<div class=\"wp-block-group iw-prompt is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"iw-bar\"><span class=\"iw-nm\">Sidekick or Claude prompt<\/span><button type=\"button\" class=\"iw-copy\" onclick=\"var b=this,s=b.querySelector('span'),p=b.closest('.iw-prompt').querySelector('pre'),t=p.innerText.trim();function d(m){s.textContent=m;setTimeout(function(){s.textContent='Copy prompt'},1800)}function f(){var r=document.createRange();r.selectNodeContents(p);var x=window.getSelection();x.removeAllRanges();x.addRange(r);d('Press Ctrl+C')}if(navigator.clipboard&#038;&#038;navigator.clipboard.writeText){navigator.clipboard.writeText(t).then(function(){d('Copied')},f)}else{f()}\"><span>Copy prompt<\/span><\/button><\/div>\n\n\n\n<pre class=\"wp-block-code\"><code>Look at the 60 newest products across my categories &#91;Dresses, Tops, Outerwear].\nPropose 6 style edits of 8 to 15 pieces each. Use these edit names only:\nThe Wedding Guest Edit, The Workwear Edit, The Weekend Edit,\nThe Linen Edit, The New Season Edit, The Date Night Edit.\nEach edit must mix pieces from at least two categories.\nUse only products that are active and in stock.\nWrite a two-sentence stylist's note for each edit in my brand voice. Examples of my voice:\n\"&#91;Example sentence 1]\"\n\"&#91;Example sentence 2]\"\nShow me a table: edit name, the pieces, one-line reason, stylist's note.\nDo not create anything until I reply \"apply\".\nWhen I reply \"apply\", create one collection per approved edit, with only the pieces I approved, the note as its description, sorted manually.\nDo not change prices, inventory or discounts. Do not delete anything.<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph iw-foot\">Show me a table first. The prompt creates nothing until you reply apply.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group iw-call iw-tip is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Name edits for an idea, not a product type<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Linen Edit invites browsing, while Dresses repeats your menu. Swap the six example names in the prompt for ideas that fit your brand.<\/p>\n<\/div>\n\n\n\n<h2 id=\"create-style-edits-by-hand\" class=\"wp-block-heading\">How do I create style edits by hand, if I prefer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph iw-lead\">You create a style edit by hand with one collection of 8 to 15 chosen products, a clear name and a two-sentence stylist&#8217;s note, in about three hours for six edits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A style edit is a normal Shopify collection with products you add yourself, so you need no app and no code.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I create the edit?<\/h3>\n\n\n\n<ol class=\"wp-block-list iw-steps\">\n<li><strong>Choose six ideas<\/strong>For example an occasion, a fabric, a colour story, a season or a price point. Each idea needs 8 to 15 pieces you already sell.<\/li>\n\n\n<li><strong>Create the collection<\/strong>Go to <code>Products \u203a Collections<\/code> and click <b>Add collection<\/b>. Add a title such as \u201cThe Wedding Guest Edit\u201d, and add your two-sentence stylist&#8217;s note as the description.<\/li>\n\n\n<li><strong>Add a featured image<\/strong>Click the upload icon and choose your best on-model photo from the edit, then click <b>Done<\/b>.<\/li>\n\n\n<li><strong>Add the pieces by hand<\/strong>In the Products source, click <b>Add products<\/b>, select your 8 to 15 pieces and click <b>Add<\/b>. Add no conditions, so the edit stays as you styled it.<\/li>\n\n\n<li><strong>Set the order<\/strong>Under <b>Collection items<\/b>, open <b>Default sort<\/b>, choose <b>Manually<\/b>, and drag your hero piece to the top. Then click <b>Save<\/b>.<\/li>\n\n\n<li><strong>Check availability<\/strong>Keep the Online Store sales channel on, or the edit cannot be linked from your menu.<\/li>\n\n\n<li><strong>Repeat for the other five edits<\/strong>Open a finished collection and click <b>Duplicate<\/b>, then swap the pieces, the note and the image. The copy adds \u201c(Copy)\u201d to its title and is on no sales channel until you turn one on.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How do I add the edits to my menu and homepage?<\/h3>\n\n\n\n<ol class=\"wp-block-list iw-steps iw-restart\">\n<li><strong>Add a \u201cStyle edits\u201d menu item<\/strong>Go to <code>Content \u203a Menus<\/code>, open your main menu, click <b>Add menu item<\/b> and name it \u201cStyle edits\u201d.<\/li>\n\n\n<li><strong>Link each edit under it<\/strong>Click <b>Add menu item<\/b>, click the <b>Link<\/b> field, choose <b>Collections<\/b>, select the edit, and drag it below \u201cStyle edits\u201d. Click <b>Save<\/b>.<\/li>\n\n\n<li><strong>Add the homepage section<\/strong>Open <code>Online Store \u203a Themes \u203a Customize<\/code> on your duplicate theme, add a Collection list section and choose the six edits. Section names depend on your theme.<\/li>\n\n\n<li><strong>Publish and test on a phone<\/strong>Publish the theme copy, then tap through one edit on your phone.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"keep-your-style-edits-up-to-date\" class=\"wp-block-heading\">How do I keep my style edits up to date?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph iw-lead\">You keep style edits up to date with a Shopify Flow that tags every new product, and a weekly agent run that places tagged products in the right edit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hand-picked edits do not fill themselves, so new arrivals never appear in them unless someone adds them. The Flow and the weekly run take about ten minutes.<\/p>\n\n\n\n<ol class=\"wp-block-list iw-steps\">\n<li><strong>Ask Sidekick to build the Flow<\/strong>Install the free Shopify Flow app, go to <code>Apps \u203a Flow<\/code>, click the Sidekick icon and type: \u201cWhen a product is created, add the tag needs-edit-review.\u201d Review the workflow, then click <b>Turn on workflow<\/b>. To build it yourself, use the <b>Product created<\/b> trigger and the <b>Add product tags<\/b> action.<\/li>\n\n\n<li><strong>Save the weekly run as a Sidekick skill<\/strong>Open Sidekick, click the plus icon, choose <b>Skills<\/b> then <b>New Skill<\/b>, and paste the prompt below. Run it each week by typing \/ and its name.<\/li>\n\n\n<li><strong>Review the tables, then reply apply<\/strong>Edit any row you disagree with. Sidekick adds the products you approved to their edits and removes the tag.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group iw-prompt is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"iw-bar\"><span class=\"iw-nm\">Sidekick prompt (weekly skill)<\/span><button type=\"button\" class=\"iw-copy\" onclick=\"var b=this,s=b.querySelector('span'),p=b.closest('.iw-prompt').querySelector('pre'),t=p.innerText.trim();function d(m){s.textContent=m;setTimeout(function(){s.textContent='Copy prompt'},1800)}function f(){var r=document.createRange();r.selectNodeContents(p);var x=window.getSelection();x.removeAllRanges();x.addRange(r);d('Press Ctrl+C')}if(navigator.clipboard&#038;&#038;navigator.clipboard.writeText){navigator.clipboard.writeText(t).then(function(){d('Copied')},f)}else{f()}\"><span>Copy prompt<\/span><\/button><\/div>\n\n\n\n<pre class=\"wp-block-code\"><code>Look at every product tagged needs-edit-review.\nFor each one, suggest which of my edits it belongs in, or \"none\":\n&#91;The Wedding Guest Edit, The Workwear Edit, The Weekend Edit, The Linen Edit, The New Season Edit, The Date Night Edit].\nAlso list any product already in those edits that is archived, in draft, or out of stock in any variant.\nShow me two tables: product, suggested edit, one-line reason; and edit, problem product, problem.\nDo not change anything until I reply \"apply\".\nWhen I reply \"apply\", add each approved product to its edit and remove the tag needs-edit-review from every product in the first table.\nDo not change prices, inventory or discounts. Do not delete anything.<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph iw-foot\">Show me a table first. The prompt changes nothing until you reply apply.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Flow is a free app on the Basic, Grow, Advanced and Plus plans. Refresh your edits each season, and retire an old edit by removing it from your Online Store sales channel instead of deleting it.<\/p>\n\n\n\n<h2 id=\"which-apps-can-help\" class=\"wp-block-heading\">Which apps can help you create style edits?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph iw-lead\">Native Shopify collections cover the whole job for free, and a merchandising app adds drag-and-drop sorting, pinning and scheduled updates.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Option<\/th><th>What it does<\/th><th>Price (checked Oct 16, 2026)<\/th><th>Best for<\/th><\/tr><\/thead><tbody><tr><td>Shopify collections, Sidekick and the theme editor<\/td><td>Hand-picked collections, notes, manual order, menu and homepage<\/td><td>Included in your plan<\/td><td>Most stores<\/td><\/tr><tr><td><a href=\"https:\/\/apps.shopify.com\/shopsort\" target=\"_blank\" rel=\"noopener\">ShopSort<\/a> (Level Ten Ventures)<\/td><td>Drag-and-drop grid, pinning and smart sorting; scheduled publishing on its Pro plan<\/td><td>From $20 per month, 7-day free trial<\/td><td>Teams that rotate edits often<\/td><\/tr><tr><td><a href=\"https:\/\/apps.shopify.com\/stock-app\" target=\"_blank\" rel=\"noopener\">Sort&#8217;d Collection Sort &amp; Merch<\/a><\/td><td>Drag-and-drop sorting, analytics and automations for collections<\/td><td>Free plan available<\/td><td>Trying an app at no cost<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group iw-ps is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph iw-eb\">The personal layer<\/p>\n\n\n\n<h2 id=\"personal-layer\" class=\"wp-block-heading\">A style edit is the same for every shopper.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A style edit shows every shopper the same picks. It cannot choose the pieces that suit one shopper&#8217;s size, taste or the event she is dressing for. A personal AI stylist can, because it answers one shopper at a time from your own catalogue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">iWAND is an AI stylist for independent fashion brands on Shopify. It gives every shopper a personal stylist, with outfits, styling advice, try-on and size help built on the brand&#8217;s own catalogue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph iw-fine\"><strong>iWAND is our product.<\/strong> Free to install; iWAND charges 5% only on the sales it makes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button iw-btn-light\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/demo.iwand.style\">Try it as a shopper on the demo store<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph iw-lnk\">Read: <a href=\"https:\/\/iwand.style\/blog\/shopify-fashion-store-growth-styling\/\">Grow Your Shopify Fashion Store with Styling: Salesperson to Stylist<\/a><\/p>\n<\/div>\n\n\n\n<h2 id=\"how-long-it-takes-and-what-it-costs\" class=\"wp-block-heading\">How long does it take and what does it cost?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph iw-lead\">Creating six style edits takes about two hours with an AI agent and about three hours by hand, and none of the options needs a developer.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Way<\/th><th>Time<\/th><th>Cost<\/th><th>Skills<\/th><\/tr><\/thead><tbody><tr><td>By hand<\/td><td>About 3 hours for six edits<\/td><td>Free<\/td><td>Shopify admin basics<\/td><\/tr><tr><td>With an AI agent<\/td><td>About 2 hours<\/td><td>Free with Sidekick<\/td><td>Reviewing a table<\/td><\/tr><tr><td>With an app<\/td><td>About 2 hours<\/td><td>Free plan to $20 per month<\/td><td>Dragging products into order<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group iw-call iw-skip is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Not worth it if<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your store sells one piece type, such as knitwear only, or fewer than about 30 products. One collection of best sellers is enough, and extra edits add little.<\/p>\n<\/div>\n\n\n\n<h2 id=\"how-to-know-its-fixed\" class=\"wp-block-heading\">How do I know my style edits are fixed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph iw-lead\">Your style edits are fixed when the Styling Score shows ENG-04 as Done, and shoppers reach an edit in one tap from your menu or homepage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Run the Styling Score again after you publish the menu and homepage section. In Shopify analytics, watch pages per session and visits to your edit collections for 30 days before and after launch.<\/p>\n\n\n\n<div class=\"wp-block-group iw-score is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group iw-tx is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Check this on your store with the free Styling Score<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bots walk your store like a shopper. You get a score out of 100, a tier and a report.<\/p>\n\n\n\n<div class=\"iw-tiers\"><div>Salesperson 0\u201339<\/div><div>Shopping Assistant 40\u201369<\/div><div>Stylist 70\u2013100<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/iwand.style\/score\">Run the free Styling Score<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"where-does-this-fit-in-engagement\" class=\"wp-block-heading\">Where does this fit in Engagement?<\/h2>\n\n\n\n<ol class=\"iw-ladder\"><li><span class=\"iw-id\">ENG-01<\/span><div class=\"iw-what\"><b><a href=\"https:\/\/iwand.style\/blog\/shop-by-occasion-shopify\/\">Shop by occasion<\/a><\/b><span>Start from the moment, not the product type.<\/span><\/div><\/li><li><span class=\"iw-id\">ENG-02<\/span><div class=\"iw-what\"><b><a href=\"https:\/\/iwand.style\/blog\/shoppable-lookbook-shopify\/\">Shoppable looks<\/a><\/b><span>Looks shoppers can browse and buy from.<\/span><\/div><\/li><li><span class=\"iw-id\">ENG-03<\/span><div class=\"iw-what\"><b><a href=\"https:\/\/iwand.style\/blog\/shopify-fashion-store-growth-styling\/\">Personalized outfit recommendations<\/a><\/b><span>Outfits chosen for one shopper.<\/span><\/div><\/li><li class=\"iw-now\"><span class=\"iw-id\">ENG-04<\/span><div class=\"iw-what\"><b>Style edits<\/b><span>Curated collections that read like a stylist&#8217;s picks.<\/span><\/div><span class=\"iw-chip iw-dk\">You are here<\/span><\/li><li><span class=\"iw-id\">ENG-05<\/span><div class=\"iw-what\"><b><a href=\"https:\/\/iwand.style\/blog\/shopify-fashion-store-growth-styling\/\">Styling filters<\/a><\/b><span>Fit, length and occasion filters on collections.<\/span><\/div><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Read next: <a href=\"https:\/\/iwand.style\/blog\/shoppable-lookbook-shopify\/\">How to Build a Shoppable Lookbook on Shopify<\/a> \u00b7 <a href=\"https:\/\/iwand.style\/blog\/shopify-fashion-store-growth-styling\/\">Grow Your Shopify Fashion Store with Styling: Salesperson to Stylist<\/a><\/p>\n\n\n\n<h2 id=\"style-edits-faq\" class=\"wp-block-heading\">What else do founders ask about style edits?<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-179100000101\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How many style edits should I create?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Start with six, each with 8 to 15 pieces picked around one idea. Mix at least two categories so shoppers browse more than one rack. Add a seasonal edit before each new season, and retire edits that no longer fit by turning off their Online Store availability instead of deleting them.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-179100000102\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is the difference between a style edit and a regular collection?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A regular collection groups products by a rule, such as every dress. A style edit groups a small set a stylist picked around one idea and adds a note on why the pieces belong together. Edits are hand-picked, so they stay a stylist\u2019s choice, while rule-based collections fill themselves.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-179100000103\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Should I use automated collections instead?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Use collections with conditions, also called automated collections, when a rule describes the group, such as every dress tagged occasion-workwear. Use a style edit when you want your own taste to choose the pieces. You can run both: rules for the catalogue and edits for the front of the store.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-179100000104\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Do I need an app to create style edits?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No. Collections, menus and the theme editor are built into Shopify and cover the whole job. A merchandising app only adds drag-and-drop sorting, pinning and scheduled updates. The optional weekly refresh uses Sidekick and the free Shopify Flow app, which is available on the Basic, Grow, Advanced and Plus plans.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-179100000105\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How long until shoppers browse more?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Nobody can promise a date or a lift. Compare pages per session and visits to your edit collections for 30 days before and after launch, and judge the trend over several weeks. Smaller stores may need longer before a clear pattern shows.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-179100000106\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can AI choose the pieces for each shopper?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, with a personal AI stylist. A style edit shows every shopper the same picks, while a personal AI stylist chooses pieces for one shopper from your own catalogue. iWAND is one; iWAND is our product. Free to install; iWAND charges 5% only on the sales it makes.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Sources<\/h3>\n\n\n\n<ol class=\"wp-block-list iw-sources\">\n<li>Baymard Institute. Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search. Published Jul 23, 2024. <a href=\"https:\/\/baymard.com\/research-articles\/apparel-search\" target=\"_blank\" rel=\"noopener\">https:\/\/baymard.com\/research-articles\/apparel-search<\/a><\/li>\n\n\n<li>Accenture. The Empowered Consumer (Consumer Research 2024). 2024. <a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/accenture-com\/document-2\/Accenture-The-Empowered-Consumer.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/accenture-com\/document-2\/Accenture-The-Empowered-Consumer.pdf<\/a><\/li>\n\n\n<li>Shopify Help Center. Creating collections and adding products. Checked Oct 16, 2026. <a href=\"https:\/\/help.shopify.com\/en\/manual\/products\/collections\/create-collection\" target=\"_blank\" rel=\"noopener\">https:\/\/help.shopify.com\/en\/manual\/products\/collections\/create-collection<\/a><\/li>\n\n\n<li>Shopify Help Center. Editing collection details and layout. Checked Oct 16, 2026. <a href=\"https:\/\/help.shopify.com\/en\/manual\/products\/collections\/collection-layout\" target=\"_blank\" rel=\"noopener\">https:\/\/help.shopify.com\/en\/manual\/products\/collections\/collection-layout<\/a><\/li>\n\n\n<li>Shopify Help Center. Adding menu links for your collections. Checked Oct 16, 2026. <a href=\"https:\/\/help.shopify.com\/en\/manual\/products\/collections\/make-collections-findable\" target=\"_blank\" rel=\"noopener\">https:\/\/help.shopify.com\/en\/manual\/products\/collections\/make-collections-findable<\/a><\/li>\n\n\n<li>Shopify Help Center. Getting help and guidance from Sidekick. Checked Oct 16, 2026. <a href=\"https:\/\/help.shopify.com\/en\/manual\/ai-powered-tools\/sidekick\/help-and-guidance\" target=\"_blank\" rel=\"noopener\">https:\/\/help.shopify.com\/en\/manual\/ai-powered-tools\/sidekick\/help-and-guidance<\/a><\/li>\n\n\n<li>Shopify Help Center. Using skills with Sidekick. Checked Oct 16, 2026. <a href=\"https:\/\/help.shopify.com\/en\/manual\/ai-powered-tools\/sidekick\/skills\" target=\"_blank\" rel=\"noopener\">https:\/\/help.shopify.com\/en\/manual\/ai-powered-tools\/sidekick\/skills<\/a><\/li>\n\n\n<li>Shopify Help Center. Shopify connector for Claude. Checked Oct 16, 2026. <a href=\"https:\/\/help.shopify.com\/en\/manual\/ai-powered-tools\/connecting-ai-tools\/shopify-connector-for-claude\" target=\"_blank\" rel=\"noopener\">https:\/\/help.shopify.com\/en\/manual\/ai-powered-tools\/connecting-ai-tools\/shopify-connector-for-claude<\/a><\/li>\n\n\n<li>Shopify Help Center. Shopify Flow, the Product created trigger and the Add product tags action. Checked Oct 16, 2026. <a href=\"https:\/\/help.shopify.com\/en\/manual\/shopify-flow\/reference\/triggers\/product-added-to-store\" target=\"_blank\" rel=\"noopener\">https:\/\/help.shopify.com\/en\/manual\/shopify-flow\/reference\/triggers\/product-added-to-store<\/a><\/li>\n\n\n<li>Shopify Changelog. Create Flow automations with Sidekick. Dec 11, 2025. <a href=\"https:\/\/changelog.shopify.com\/posts\/create-flow-automations-with-sidekick\" target=\"_blank\" rel=\"noopener\">https:\/\/changelog.shopify.com\/posts\/create-flow-automations-with-sidekick<\/a><\/li>\n\n\n<li>Shopify App Store. ShopSort, and Sort&#8217;d Collection Sort &amp; Merch. Checked Oct 16, 2026. <a href=\"https:\/\/apps.shopify.com\/shopsort\" target=\"_blank\" rel=\"noopener\">https:\/\/apps.shopify.com\/shopsort<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group iw-close is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group iw-c1 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph iw-k\">Engagement<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check every Engagement factor on your store<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The free Styling Score walks all five factors and shows which are Done, Halfway or Not yet.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/iwand.style\/score\">Run the free Styling Score<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group iw-c2 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph iw-k\">Master pillar<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From a salesperson into a stylist<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Part of Grow Your Shopify Fashion Store with Styling: Salesperson to Stylist, our guide to turning a Shopify fashion store from a salesperson into a stylist.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/iwand.style\/blog\/shopify-fashion-store-growth-styling\/\">Read the guide<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A style edit is a small curated Shopify collection with a stylist&#8217;s point of view, such as The Wedding Guest Edit. Pick six edits, have Sidekick propose the pieces, approve them in a table, then add each edit to your menu and homepage. Shoppers then browse by outfit idea, which grows Engagement.<\/p>\n","protected":false},"author":4,"featured_media":966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[36,39,37],"stage":[30],"class_list":["post-949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stylist-store","tag-diy-styling","tag-shopify-flow","tag-sidekick","stage-engagement"],"_links":{"self":[{"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/posts\/949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/comments?post=949"}],"version-history":[{"count":5,"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/posts\/949\/revisions"}],"predecessor-version":[{"id":1096,"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/posts\/949\/revisions\/1096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/media\/966"}],"wp:attachment":[{"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/media?parent=949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/categories?post=949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/tags?post=949"},{"taxonomy":"stage","embeddable":true,"href":"https:\/\/iwand.style\/blog\/wp-json\/wp\/v2\/stage?post=949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}