How to Increase Repeat Purchases on a Shopify Fashion Store
To increase repeat purchases on a Shopify fashion store, make the first order a keeper and give the shopper a reason to come back: the right size the first time, styling that shows what goes with what she bought, and new pieces that complete her wardrobe, not just a discount. Apparel retailers keep about 31.7% of customers (Bluecore, 2025).